In our world of continuously evolving technology, hyper competition, the shift from mass market to niche market and from a paradigm of management to leadership most businesses are finding themselves challenged to keep pace with the constant change. Gen-X and Gen-Y require different styles of interaction, social media is now a must, globalism abounds, barriers to market entry are lower and so many struggle to find a work/life balance. Industry after industry is being transformed and we are seeing behemoth organizations wilting on the vine while small entrepreneurial firms sky rocket.
What does this mean for us?
How do we evolve with the times, or simply cope with the changes? How do we change?
Tony Hsieh wrote in Delivering Happiness, “For individuals, character is destiny. For organizations, culture is destiny.” Seth Godin wrote, “Powerful organizations and great brands got there by aligning with and accelerating tectonic cultural shifts, not by tweaking sales one at a time.” Many other great thought leaders have written similarly pointing to culture as the most powerful driving force in performance, brand distinction, customer loyalty, longevity and the ability of an organization to create a lasting legacy.
Culture Is An Elusive Thing
We can’t quite put our finger on what it is, but we all sense it. We may like it the way it is, but if we’re not happy with our long-term results we have only to look at our culture. Perhaps we like parts of it, but want to see it improve. We may even see our challenges steaming from outside influences.
What if, by transforming our culture we can distinguish ourselves in the marketplace in such a way that our customers will naturally want to work with us, use our products and services, and become our brand evangelists? What if by evolving our culture we can have the confidence to overcome any outside challenge?
How do we shift our culture in a direction that brings positive change and adaptability?
The focus of Balanced Is is to help companies transform and evolve their culture in such a way that brings lasting meaningful success…not just for the bottom line, but also for each and every stakeholder.